Mariwasa, the country’s leading ceramic tile brand and an affiliate of SCG (Siam Cement Group) has recently been awarded by BCI Asia as the Best Choice for Floor Covering Tiles Category in the recently concluded 2014 BCI Asia Architects’ Choice Awards held in Marriott Hotel, Resorts World Manila, Pasay City.
Architects’ Choice Awards is given by BCI Asia, the premier information provider for the construction industry in the ASEAN region. This started in November 2013 where a survey was conducted by BCI Economics, the center of market intelligence within the BCI Media Group to determine which brands were preferred by leading architects and design specifiers working on active building projects around the Philippines. The survey provided a representative sample including a broad spectrum of architectural offices, ranging from the Philippines’ top ten architect firms to regionally operated design professionals. The survey questionnaire includes twenty product categories, and for each of these categories, the respondents were able to determine whether they are (1) aware of a specific brand, which brand they prefer in terms of (2) design and innovation, (3) sustainability, (4) performance and (5) customer service. Over 400 architects were able to complete their submission of questionnaires, in which the winners of the 2014 Architects’ Choice Awards were determined.
“We are very happy with the recognition given to us by BCI Asia, our long-time industry partner. This is a manifestation that we are committed to product quality, design and innovation that is why our clients and customers continue to trust and prefer MARIWASA among other brands in the market” says Jakkrit Suwansilp, VP-Sales & Marketing of Mariwasa Siam Ceramics, Inc. (MSC).
Moreover, other SCG-owned brands are also nominated in the said award-giving body namely Cotto for Bathroom Products and Sanitary Ware Category and for Faucets, Taps and Showerheads Category and SCG Smarboard for Fiber Cement Category.
“Our clients can expect a lot of innovative products and top-of-the-line design inspiration as we approach the momentous 50-year anniversary of Mariwasa brand 2 years from now “Suwansilp continues.